VANCOUVER, April 18 /CNW/ - VRX Worldwide Inc. (TSX-V: VRW) announced today that the Xplore Travel Group ("Xplore"), a division of its wholly owned subsidiary VRX Studios, has launched 295 new Xplore branded websites. The launch of the new websites is the first phase of Xplore's multiphase URL development strategy. The simultaneous launch of a large number of inter-linked websites increases the prominence of each URL in natural search results thereby accelerating Xplore's search engine exposure and helping maximize Xplore's online presence. To experience one of the new sites, go to www.xplorebali.com, www.xploredubai.com, or www.xploresydney.com or for a full listing of all Xplore sites, go to www.xploretravelgroup.com (scroll to bottom of home page). "The mass rollout of all of our Xplore branded websites is a critical step in our strategy to capture online travel consumers' attention," commented Marta Salgado, Product Development Manager of Xplore Travel Group. "The number of websites linking to any given website, at any given time, is a primary factor in how search engines rank individual sites. As search engines drive the majority of traffic to travel websites, the sooner we launch each Xplore site and link it to our existing sites, the faster the ranking of each Xplore branded website will improve." In this phase of development, each of the new sites offers online consumers access to the same level of travel inventory as that offered by the top travel branded websites. Subsequent phases of Xplore's multiphase development strategy will include adding hotel, air, car, and package deals; local entertainment and event deals; and extensive multimedia hotel and destination content. Each phase of development will add one or more of the elements listed above and will be implemented across all sites simultaneously or site specifically. Over time, Xplore will upgrade each of the 295 new Xplore branded sites to full service, media rich, destination websites equivalent to www.xploreoahu.com, www.xplorecancun.com, www.xplorelasvegas.com, and www.xploreparis.com. "Launching a full service version of each of our Xplore branded websites is a key milestone in the Xplore business plan," stated David MacLaren, President and CEO of VRX. "This mass rollout clearly demonstrates Xplore Travel Group's ongoing commitment to meet the growing needs of online travel consumers." About The Xplore Travel Group The Xplore Travel group, a division of VRX Studios Inc., currently owns over 2,000 travel related URLs covering the most popular destinations around the world. The Xplore series of websites are designed to provide the most detailed descriptive and visual content of each destination as well as all the services and travel inventory offered by the major online travel brands. Over time, VRX will launch thousands of destination and subject specific travel websites featuring deals and packages to the top destinations throughout North America, Europe, and Asia. In addition to diversifying VRX's business, the Xplore websites will help VRX measure and quantify the impact of visual content on the online travel purchase decision. To learn more about The Xplore Travel Group, visit www.xploretravelgroup.com. About VRX Studios VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready visual content that educates, inspires, and compels travel consumers. Leading travel brands like Carnival, Sandals, Virgin Holidays, Southwest Vacations and many more rely on VRX's stunning visual content to educate and engage existing and potential customers. Each month, millions of consumers interact with VRX's destination and hotel content in their search of their perfect vacation. To find out more about VRX Studio's products and services, visit www.vrxstudios.com VRX Worldwide Inc. per: "David MacLaren" David MacLaren President and CEO The TSX Venture Exchange has not reviewed and does not accept responsibility for the accuracy or adequacy of its contents times.