MONTREAL, QUEBEC, Oct. 28, 2010 (Marketwire) -- National Bank Financial Group is proud to be teaming up with the Juvenile Diabetes Research Foundation (JDRF) for its 2010 Benefit Evening on October 28 at the Centre Mont-Royal. The Foundation has set the ambitious goal of raising $550,000 in donations from guests who attend the event. National Bank Financial Group has committed to donating $200,000 over five years to the Foundation's "Research to Reality" fundraising campaign. This latest donation, when added to the contributions already made by the Financial Group and hundreds of employees who have participated in the Foundation's annual stationary bike challenge since 2004, brings the total amount donated to over $2 million.
The donated funds will help the JDRF continue its mission to further diabetes research and offer newer and more effective treatments, medication and therapy to people living with type 1 diabetes.
"National Bank Financial Group has been supporting the fundraising activities of the Juvenile Diabetes Research Foundation for several years. We are committed to the cause to help the more than three million Canadian diabetics, with 300,000 of them living with type 1 diabetes," stated Louis Vachon, President and Chief Executive Officer of National Bank Financial Group.
"The Juvenile Diabetes Research Foundation is very appreciative of the continued support provided by National Bank Financial Group, a leading financial institution in Quebec that gives back to the community," stated Helene Gagnon, Interim Regional Director of the Juvenile Diabetes Research Foundation. "The support that the Financial Group provides to further the research of diabetes and its complications improves the quality of life of families who are affected by the disease."
While National Bank Financial Group devotes substantial resources to the improvement of care, its donations and sponsorships strategy emphasizes prevention and research. In this way, it wishes to maximize leverage, act upstream of the traditional intervention process and contribute directly to better educating the public about various physical and mental health problems.
Every year, National Bank Financial Group invests millions of dollars in its donations program for various health initiatives, representing over 30% of its total donations budget. More information on the many causes and projects the Financial Group supports as part of its commitment to the communities it serves can be found in our social responsibility report at www.nbc.ca/socialresponsibility.
To learn more about the activities and research financed by the Juvenile Diabetes Research Foundation, visit www.jdrf/annualreport.ca.
About National Bank of Canada
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $146 billion in assets and, together with its subsidiaries, employs 18,438 people. The Bank's securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank's website at www.nbc.ca. To access National Bank Financial Group's financial education portal, visit www.clearfacts.ca.
About the Juvenile Diabetes Research Foundation
Juvenile Diabetes Research Foundation (JDRF) is the worldwide leader in funding research to cure type 1 diabetes and is the largest charitable funder and advocate of diabetes science worldwide. Since it was founded in 1974 in Quebec, JDRF's mission has been to find a cure for diabetes and its complications through the support of research. JDRF funding and leadership is associated with most major scientific breakthroughs in type 1 diabetes research to date. Internationally, JDRF directed nearly US $101 million to such research in 2009, bringing its total research funding to more than US $1.4 billion since it was founded in 1970. To learn more about the JDRF, become a volunteer or make a donation, visit www.jdrf.ca.
About type 1 diabetes
Type 1 diabetes is an incurable auto-immune disease in which the body's immune system attacks and destroys the pancreatic cells that produce insulin, a hormone required to survive. To stay alive, people with type 1 diabetes must take multiple insulin injections daily or continually infuse insulin through a pump. They must also test their blood sugar by poking their fingers for blood six or more times a day. Type 1 diabetes is the most serious form of the disease, which is most often diagnosed during early childhood or adolescence. More than three million Canadians have some form of diabetes, with over 300,000 of them living with type 1 diabetes. Diabetes and its complications cost the Canadian economy more than $15 billion a year in absenteeism and health care costs.
The telephone number provided below is for the exclusive use of journalists and other media representatives.
National Bank Financial Group
Senior Advisor, Public Relations