Mar. 3, 2011 (Canada NewsWire Group) --
Support the Helping Kids Live Life Well™ Icon Sale and help children in your community
BRAMPTON, ON, March 3 /CNW/ - Starting tomorrow until March 19, 2011, customers shopping at Loblaw Companies Limited (Loblaw) corporate and participating franchised stores can purchase $2 Helping Kids Live Life Well™ paper icons at store check-out in support of President's Choice® Children's Charity. One of the largest corporate charities in Canada, President's Choice® Children's Charity is focused on childhood nutrition and children with disabilities. Funds generated from each region goes back to support families and breakfast programs in that region's communities.
"In 2010, President's Choice® Children's Charity was proud to have supported 5,000 nutrition programs and provided grants to more than 1,900 families whose children have disabilities," says Peggy Hornell, Senior Director, President's Choice® Children's Charity. "This year we're looking forward to working with our customers with a goal to raise $2 million for this campaign."
President's Choice® Children's Charity provides grants for nutritious breakfasts, lunches and snacks programs and also provides grants that support families who care for their child with a disability. The Charity believes nutrition is fundamental to children's health and aims to provide the resources to help fuel a better learning environment.
"When our students receive a morning snack and have full stomachs, we notice an improvement in their attitudes towards learning in the morning and throughout the day," says Shelly Fedrau, Community School Coordinator for Westmount Community School, Saskatoon, Saskatchewan. "This is especially important during the morning when language, arts and math are often taught, and students need to be alert, attentive and ready to learn."
The Charity also provides financial grants for essential specialized equipment and therapists for families whose children have disabilities, like Jordan. Jordan is 11 years old and lives in Manitoba. Jordan has cerebral palsy. He is a cheerful boy who is determined to make the best of everyday despite his disability. With a grant from President's Choice® Children's Charity, Jordan's family was able to provide him with conductive education.
"We thank President's Choice® Children's Charity for their generous gift," says Jordan's mother. "We are grateful for all the support and care provided by the Charity in assisting us with Jordan's needs and helping us to make life easier for him. The grant has helped tremendously in further developing Jordan's physical, social and communication skills."
Loblaw created President's Choice® Children's Charity to empower its store colleagues, franchisees and their employees to support families in communities where the Company has retail locations. Since 1989, the charity has awarded more than $58.6 million, reaching more than 8,400 families. The costs of the Charity's administration and operations are fully funded by Loblaw, ensuring that 100 per cent of every dollar donated goes directly to helping children with disabilities in the regions where the money is raised.
Making a Positive Difference in the Community is one of the five corporate social responsibility principles that shape the way Loblaw conducts business. Fundraising initiatives in support of President's Choice® Children's Charity is just one example of how Loblaw continues to be active in communities on national, regional and local levels. This includes a bi-annual national food drive in partnership with Food Banks Canada to address hunger across Canada, a partnership with WWF-Canada to mobilize Canada to take environmental action and support to a number of local charitable organizations across the country.
Donations can be made at the following Loblaw corporate and franchised store locations: Loblaws®, Zehrs®, Your Independent Grocer®, valu-mart®, Fortinos®, Real Canadian Superstore®, Real Canadian Wholesale Club®, Extra Foods®, nofrills®, Atlantic Superstore®, Dominion® (Newfoundland and Labrador only), SaveEasy®, Maxi®, Maxi & Cie®, Provigo®, Cash & Carry®, Club Entrepot® and Les Entrepots Presto®.
For more information about President's Choice® Children's Charity and to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping kids live life well across Canada, with a focus on children with disabilities and childhood nutrition. The Charity supports children with disabilities directly through financial grants and as the National Premier Sponsor of Breakfast for Learning shares a vision dedicated to improving the lives of children. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes directly to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the charity has awarded more than $58.6 million, reaching more than 8,400 families. For more information on the President's Choice® Children's Charity or to donate online, visit www.pc.ca/charity.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
Loblaw Public Relations
905-459-2500 or firstname.lastname@example.org