Jun. 1, 2011 (Marketwire Canada) --
TORONTO, ONTARIO -- SPOT COFFEE (CANADA) LTD. (TSX VENTURE:SPP) ("SPoT" or the "Company") is very pleased to announce the Company is continuing its strategic North American new café expansion and redevelopment program. As part of SPoT's current portfolio of operating cafes, the Company is pleased to report that the Rochester SPoT café ("SPoT Rochester") reopened on May 27th after undergoing a full renovation that includes an updated service bar, enhanced seating area and a new enlarged kitchen. These enhancements will enable SPoT customers to now enjoy an expanded menu which includes SPoT's gourmet pizza and Belgian waffles. SPoT management estimates this strategic renovation, which also reduced excess square footage, will decrease the operating expenses of the café by up to 40% while the improved design and menu enhancements will lead to a greater customer experience.
The successful renovation and reopening of SPoT Rochester represents the accomplishment of another milestone in the Company's café expansion and redevelopment program. SPoT currently owns and operates six cafés and has two additional cafés under development. At the end of 2010, SPoT opened its first Florida café and the Company expects to open its seventh café in Western New York State, SPoT Hertel, during the summer of 2011. SPoT's eighth café, SPoT Park Place, located in Toronto is expected to open shortly after. The company is currently evaluating several locations in line with SPoT's current geographic clustering of cafés in Western New York State, Toronto, Ontario and South east Florida. This will enable SPoT to achieve the Company's short-term expansion milestone of owning and operating ten cafés in short order. Following that SPoT will be well positioned to strategically evaluate optimal expansion plans going forward.
The SPoT Rochester café is located in a historical building on the corner of East Avenue and Mathews Street in Rochester, New York. The renovations showcase the historical aspects of the building including the 35' ceilings, the large arching window, and the second floor mezzanine while also enhancing the overall structure of the café. The newly renovated café has been designed to better serve the Rochester community and will now offer, in addition to all of SPoT's signature menu items, the popular all day breakfast, SPoT's gourmet pizza program and delicious Belgian waffles. Additionally, patrons of the café will also have access to free Wi-Fi.
SPoT (www.spotcoffee.com) designs, builds and operates community-oriented cafés that provide its customers from every lifestyle and culture with the highest quality service, signature light meals and in-house roasted gourmet coffee. The current SPoT management team and directors have been successfully operating company-owned cafés since 2004.
Each SPoT café is a popular and friendly gathering place for its community where specialty coffee, upscale beverages, fresh baked goods, signature sandwiches, soups, salads and gourmet pizza, cakes, pastries and home baked goods are offered and enjoyed by its patrons in a warm, friendly and home-like environment.
The Company currently operates six cafés that range in size from 2,000 to in excess of 4,000 sq. ft. with two more cafés currently under development. Spot is currently evaluating several locations as part of its North American expansion.
Unlike other conventional gourmet coffee houses and quick service restaurants that are built on uniformity of product and style, each SPoT café maintains several unique and key features, including:
Dedication to create a friendly environment that nourishes and intensifies a sense of gathering and of community;
In-house roasting and blending SPoT's own award-winning premium Arabica coffee;
Unwavering commitment to offer the customers of the Company the highest quality products and services;
Innovative and varying café designs that consider both the culture and flavor of the specific communities of each café;
Choice of corner locations for each SPoT café at the center of their neighborhoods;
Ability to offer intimate and warm ambiances in each café to suit the social and private moods of SPoT's patrons; and
Trained and dynamic service staff that are proud to call themselves "Spotters" who enjoy serving their customers and make them feel at home.
Forward Looking Statements
Except for statements of historical fact relating to the Corporation, certain information contained herein constitutes forward-looking statements. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. Except as required by applicable securities requirements, the Corporation undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.