Jul. 12, 2011 (Canada NewsWire Group) --
New locations in Ontario and Quebec revealed
TORONTO, July 12, 2011 /CNW/ - The Joe Fresh® brand is excited to announce the opening of four new stores in Ontario and Quebec in the second half of 2011. These new stores will bring the apparel, beauty and accessory collections Canadians have come to love to more shoppers with convenient new locations.
"We have had a fabulous response to the Joe Fresh stores opened so far and continue to look for additional locations across the country to reach our savvy shoppers," says Joseph Mimran of Joseph Mimran & Associates, Creative Director, Apparel, Home and Entertainment for Loblaw Companies Limited. "These four new locations will help us reach our goal to open 20 stand-alone stores in Canada over the next couple years."
|Location||Square Footage||Scheduled Opening||Assortment|
1880 Eglinton Avenue East
Unit # 143
|9,500||Late July 2011||Womens, Mens, Active, Sleep, Baby, Toddler, Kids, Cosmetics, Jewellery, Sunglasses|
9375 Boulevard Leduc
|9,000||Early September 2011||Womens, Mens, Active, Sleep, Baby, Toddler, Kids, Cosmetics, Jewellery, Sunglasses|
Carlton & Jarvis (The Gardens)
60 Carlton Street
|3,500||Fall 2011||Womens, Mens, Active, Cosmetics, Jewellery, Sunglasses, Sleep (seasonally)|
Queen & Portland
589 Queen Street West
|8,200||Fall 2011||Womens, Mens, Active, Sleep, Cosmetics, Jewellery, Sunglasses|
These new stores will join the five new stand-alone Joe Fresh stores that have opened since October 2010 (Granville St, Vancouver, BC; Heartland, Mississauga, ON; Bramalea City Centre, Brampton, ON; Vaughan Mills, Vaughan, ON; and CrossIron Mills, Rockyview, AB). For complete store listings visit JoeFresh.com.
The stores will follow the same modern store design set out by award-winning Toronto commercial interior design firm, Burdifilek, as our existing free-standing stores. Burdifilek has created a clean, minimal backdrop that showcases the colour and fabrication of the Joe Fresh collections. Fixtures and finishes are rendered in a unified palette of crisp white, clear sandblasted acrylics and heavily textured natural oak atop a soft grey matte floor. Parsons tables and a powder-coated white metal wall system artfully frame the collections.
STORE OPENING OFFERS
As a celebration of the openings each store will offer a weekend of savings, specials and giveaways for customers. Each new store will also offer 20 per cent off all purchases on opening day.
About Loblaw Companies Limited
Offering Canadians stylish, fresh and affordable apparel and accessories for all seasons, the Joe Fresh® brand is Loblaw Companies Limited's answer to Canadian consumers' desire for accessible, of-the-moment style. Creative Director, Joseph Mimran of Joseph Mimran & Associates, Creative Director Apparel, Home and Entertainment for Loblaw Companies Limited, oversees a line that features more than 400 items, from chic footwear to the latest in outdoor fashions, enabling today's busy Canadian consumer to shop for fashion right where she shops for food, health and home, and achieve a great look without breaking the bank. Joe Fresh BeautyTM, an inspired collection of stylish and well-priced beauty products, was launched in 2009.
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 136,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
Alison Lawler-Dean | Senior Public Relations Manager | Joe Fresh
416.516.5233, ext 1424 | firstname.lastname@example.org